Merge

As a lettershop company, many of our clients require the combination of two or more sets of
data together and eliminate unwanted items. For example, a new name and address list can be
added to an old list while deleting duplicate names or names that meet certain criteria.

Every large repository of data always has numerous duplicate information that is difficult to cull
together without an intelligent system that matches complex records. Our software provides a
rule based programming algorithm that can easily find duplicates especially in an environment
with massive amounts of data. This is an especially important operation for direct marketing and
fraud detection and all sorts of data mining applications.

Merge Purge software helps to create a comprehensive database with accurate data. A clean
and accurate list offers many advantages to the marketer. It helps the marketer to reduce his
marketing costs invested in purchasing cleaner lists, enhances customer retention and brand
preservation. All these advantages lead to increase in customer acquisition. The list owners
have additional advantage of reduced opt-out rates, increase in sales and rentals, fewer
customer complaints and high satisfaction rates.

Generally different databases are compiled from various sources. The gathering, merging and
purging of huge amounts of data can cause problems with this data. At times this leads to the
corruption of data, inclusion of errors, data duplication, data decay, etc.

Let us help correct your data.....

Mail Masters Inc. is a Mailing House based in Georgetown, Ontario providing the complete range of direct mail and direct marketing services.
Lettershop services include Mailing List procurement, address correction , deduplication, data suppression,, Print Broker, Print Management, Laser Printing, Inkjet Printing,
Bulk Mail Savings including, machine enclosing, hand enclosing, polywrapping, polybagging, response handling and order fulfilment.