CAMPAIGN DATA
CAMPAIGN RESULTS
Size of Direct Mail Campaign # of pieces:
Number of responses:
Cost per response:
$
Total Campaign Cost:
$
Number of buyers:
Cost per buyer:
$
Response rate: % of responses expected:
%
Total Profit:
$
Cost per piece:
$
Conversion rate: % of consumers expected to make purchases:
%
Marketing ROI %
Average profit per sale:
$